Business Expansion from Trivandrum to all across Kerala
About the Client
ELECTRAWISE is a solar panel installation brand offering solutions for both residential and commercial properties across Kerala. The brand focuses on making solar adoption accessible and practical for everyday users, aligning sustainability with long-term cost savings.
Our Approach
We built a performance-focused lead generation strategy centered on simple, relatable messaging. By emphasizing government subsidies, cost savings, and practical benefits, we positioned solar as an achievable and smart investment for everyday users across Kerala.
Execution
Meta Ads (Facebook & Instagram)
Lead generation campaigns for residential and commercial segments
Creatives highlighting government subsidies and limited-time offers
Interest- and behavior-based audience targeting
Google Ads
Search and display campaigns to capture high-intent users
Location-based targeting to support statewide reach
Ongoing optimization to improve lead efficiency
Content & Creatives
10 monthly banner creatives
Minimal, easy-to-understand messaging
Visuals and language tailored for a non-technical audience
Impact
Over an 8-month period, the campaign delivered strong reach, high visibility, and 2,182 quality leads, resulting in increased site surveys and referral-based projects. The consistent lead flow supported Electrawise’s successful expansion from Trivandrum to all of Kerala.
Conclusion
With clear messaging, platform-native creatives, and continuous optimization, we helped Electrawise overcome seasonal slowdowns and scale their business statewide. The project demonstrated how simplicity, relevance, and performance marketing can drive meaningful growth in the renewable energy sector.
Objective
To generate and deliver consistent, high-quality leads, even during off-season periods, while supporting geographic expansion and strengthening brand presence across Kerala.
Challenges
Seasonal dip in demand leading to reduced lead flow
Requirement to connect with diverse residential and commercial audiences
Need to simplify communication around solar benefits and government subsidies
Scaling visibility beyond a previously localized market