Business Expansion from Trivandrum to all across Kerala
About the Client
My Cinemas is a growing multiplex brand with five locations across Kerala—Kollam, Kariyad, Angamaly, Thalayolaparambu, and Karunagappally. The brand caters to a wide movie-loving audience and focuses on delivering an engaging cinema experience across multiple regions.
Our Approach
We created a content-led digital strategy focused on high-visual impact, consistency, and audience interaction. By combining vibrant creatives, movie-centric storytelling, and targeted promotions, we worked to rebuild the brand’s social presence and improve audience recall.
Execution
Meta Ads (Facebook & Instagram)
Designed creative banners, reels, theatre slides, and flux creatives
Produced AI-powered videos and dynamic movie promotional content
Shared weekly updates on ongoing and upcoming movie releases
Impact
The campaign achieved over 1.3 million reach and 2.2 million impressions, significantly boosting brand visibility. The first giveaway alone resulted in 300+ active follower growth, along with improved engagement and recognition for the brand’s creatives.
Conclusion
The campaign achieved over 1.3 million reach and 2.2 million impressions, significantly boosting brand visibility. The first giveaway alone resulted in 300+ active follower growth, along with improved engagement and recognition for the brand’s creatives.
Objective
To increase visibility and strengthen branding by activating social media platforms and building a strong, engaging digital presence for the brand.
Challenges
Social media platforms were inactive
Absence of creative and engaging content
Low follower count and limited brand awareness
Requirement for consistent updates across multiple locations