Business Expansion from Trivandrum to all across Kerala
About the Client
Trilines Tours and Travels is a full-service travel and tourism company catering to domestic, international, and medical tourists. They specialize in inbound and outbound travel, offering curated experiences for diverse traveler segments.
Our Approach
We designed a multi-channel digital campaign combining service-oriented storytelling, segmented targeting, and continuous optimization. This ensured different traveler segments were effectively reached while building a recognizable online brand.
Execution
Meta Ads (Facebook & Instagram)
Awareness campaigns highlighting unique tour packages
Lead generation ads for inquiries and bookings
Retargeting high-intent audiences
Impact
The campaign helped Trilines grow from 160–200 leads per month at launch to 500–700 leads per month during peak seasons. Continuous multi-channel engagement built strong brand recognition and trust among target audiences.
Conclusion
A comprehensive 360-degree digital strategy, platform-specific creatives, and consistent optimization enabled us to drive meaningful leads and establish a scalable online presence for Trilines Tours and Travels.
Objective
To generate high-quality leads and establish a strong online brand presence across multiple digital platforms, positioning Trilines as a trusted travel partner for various tourist segments.
Challenges
Launch-phase brand with limited online visibility
Diverse tour offerings (Inbound, Outbound, Medical) requiring tailored campaigns
Targeting multiple audience segments across domestic and international markets