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My Cinemas – Multiplex Branding & Visibility Campaign

Hemito Digital > Case Study > My Cinemas – Multiplex Branding & Visibility Campaign
Reach Across Meta & Google Platforms
M+
Impressions Delivered Statewide
0 M+
Qualified Leads Generated
0 K+

Increased Site Surveys & Referral Projects​

Business Expansion from Trivandrum to all across Kerala

About the Client

My Cinemas is a growing multiplex brand with five locations across Kerala—Kollam, Kariyad, Angamaly, Thalayolaparambu, and Karunagappally. The brand caters to a wide movie-loving audience and focuses on delivering an engaging cinema experience across multiple regions.

Our Approach

We created a content-led digital strategy focused on high-visual impact, consistency, and audience interaction. By combining vibrant creatives, movie-centric storytelling, and targeted promotions, we worked to rebuild the brand’s social presence and improve audience recall.

Execution

Meta Ads (Facebook & Instagram)

Impact

The campaign achieved over 1.3 million reach and 2.2 million impressions, significantly boosting brand visibility. The first giveaway alone resulted in 300+ active follower growth, along with improved engagement and recognition for the brand’s creatives.

Conclusion

The campaign achieved over 1.3 million reach and 2.2 million impressions, significantly boosting brand visibility. The first giveaway alone resulted in 300+ active follower growth, along with improved engagement and recognition for the brand’s creatives.

Objective

To increase visibility and strengthen branding by activating social media platforms and building a strong, engaging digital presence for the brand.

Challenges

    • Social media platforms were inactive

       

    • Absence of creative and engaging content

       

    • Low follower count and limited brand awareness

       

    • Requirement for consistent updates across multiple locations