Tatez Foods – Crown Malabar is a food brand catering to the global Malayali community, offering authentic Malabar flavors to audiences in the UK, Canada, and other European countries. The brand focuses on building a strong cultural connection with expatriate audiences through familiar tastes and visual storytelling.
We developed a focused branding strategy rooted in culturally relevant storytelling. By combining moment marketing with visually engaging creatives and platform-native content, we aimed to make the brand more recognizable and relatable to the Malayali diaspora.
With a clear branding strategy, culturally relevant creatives, and consistent execution, we helped Crown Malabar establish a stronger digital identity. This project demonstrates how creative storytelling and platform-focused content can effectively drive engagement and brand growth.
To build a strong brand identity and awareness through consistent digital branding, while increasing engagement and visibility among Malayali audiences living abroad.
The campaign resulted in increased brand visibility, higher audience engagement, and steady growth in followers across social media platforms. Crown Malabar strengthened its digital presence across international markets.
By optimizing content, leveraging relevant keywords, and adhering to best practices, businesses can secure prominent position.
