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Hemito Digital > Case Study > Mathrubhumi Investwise Financial Expo 2024
Lakh Users Reached
+
Leads per Year
M+
Monthly Engagements on social posts
0 +

Increased Site Surveys & Referral Projects​

Business Expansion from Trivandrum to all across Kerala

About the Client

Mathrubhumi is a leading media and events brand in India, known for delivering high-quality news and educational experiences. The Investwise Financial Expo 2024 is a premier platform for financial education, networking, and investment insights in Trivandrum.

Our Approach

We designed a strategic, multi-channel digital campaign combining storytelling, innovative content, and targeted promotions to move audiences from awareness to action efficiently.

Impact

      • Massive digital reach with 1.6M+ people reached

      • Over 2.57M impressions across all platforms

      • High engagement: 15,600+ social media likes and 1.5M+ video views

      • Nearly 100,000 footfalls at the event

      • Registrations exceeded expectations, particularly among younger audiences

      Strengthened Mathrubhumi’s reputation as a trusted financial education platform

Conclusion

By combining data-driven strategy, creative storytelling, and multi-platform optimization, we delivered measurable growth and meaningful engagement. The Mathrubhumi Investwise Financial Expo 2024 became a vibrant, content-rich experience that resonated with digital-first audiences while achieving all campaign objectives.

Objective

To build awareness and drive meaningful audience action through a focused digital campaign, while positioning the Mathrubhumi Investwise Financial Expo as a trusted financial education hub.

Challenges

        • Limited prior digital promotion for the event

        • Diverse audience segments spanning professionals, students, investors, and families

        • Need to attract both attendees and exhibitors/sponsors

        Geographic focus on Trivandrum while targeting wider digital audiences

Execution

Meta Ads (Facebook & Instagram)