Business Expansion from Trivandrum to all across Kerala
About the Client
Newtron Electronics is a local electronics retail and service provider known for offering a wide range of products, EMI options, and reliable service. Serving tech-savvy customers in its region, the brand stands out for its personalized customer support and community trust.
Our Approach
We designed a strategic digital campaign emphasizing consistent, high-quality content, geo-targeted advertising, and trust-building initiatives to convert awareness into actionable leads.
Impact
Achieved 18+ Lakh cumulative reach across three years
Generated 850–1,100 leads per year at an avg. cost per lead ₹18–₹32
Instagram followers increased from 600 → 5,400+
Consistent engagement: 3,500+ interactions per month
Localized campaigns and trust-driven creatives led to high-intent, ready-to-buy audiences
Conclusion
A well-structured strategy, platform-native creatives, and continuous optimization enabled us to deliver strong visibility, measurable leads, and meaningful growth for Newtron Electronics. By combining consistent creative output, geo-targeted campaigns, and real customer stories, we helped the brand become a trusted neighborhood electronics hub — all within a modest bud
Objective
To build awareness, generate qualified leads, and establish customer trust through a consistent digital presence, while driving footfall and online inquiries for products and services.
Challenges
Limited monthly budget (₹6,000)
Competitive electronics market with established regional players
Need to maintain consistent engagement across Facebook and Instagram
Targeting diverse local audience segments within a 15–25 km radius
Execution
Meta Ads (Facebook & Instagram)
Lead Generation Ads (Quarterly) using WhatsApp forms
Geo-targeted Reach Campaigns (15–25 km)
Audience segmentation by age (25–50) and tech interests