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Mathrubhumi Investwise Financial Expo 2024

Hemito Digital > Case Study > FM Academy – CMA & CPA Coaching Campaign
Lakh Users Reached
+
Leads per Year
M+
Monthly Engagements on social posts
0 k

Increased Site Surveys & Referral Projects​

Business Expansion from Trivandrum to all across Kerala

About the Client

Mathrubhumi is a leading media and events brand in India, known for delivering high-quality news and educational experiences. The Investwise Financial Expo 2024 is a premier platform for financial education, networking, and investment insights in Trivandrum.

Our Approach

We implemented a two-pronged strategy combining targeted social campaigns and SEO optimization:

Facebook Campaigns

  • Boosted posts and course-specific ads to reach thousands of potential students

Delivered key course information to engage and inform the audience

Impact

          • 480+ quality leads generated within the first three months

          • 95K+ total reach through Facebook campaigns

          • 210K+ impressions across social platforms

          • 30% growth in website traffic from organic search

          • Increased enrollments from Facebook engagement

          • Improved SERP ranking for key local search terms

          Significant growth in social media followers, page likes, and shares

Conclusion

By integrating targeted social media advertising with a data-driven SEO strategy, we successfully helped FM Academy convert digital visibility into tangible student enrollments. This campaign demonstrates that even niche educational services can achieve rapid growth and long-term online authority with the right digital marketing approach

Objective

To increase brand visibility, generate high-quality leads, and convert engaged audiences into paying students through targeted digital campaigns and strategic search engine optimization.

Challenges

        • Converting strong social media engagement into student enrollments

        • Improving website search visibility for local finance aspirants

        • Reaching and attracting niche audiences interested in CMA and CPA certifications
        •  

Execution

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