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Hello Address – Property Lead Generation Campaign (Malayala Manorama)

Hemito Digital > Case Study > Malayala Manorama
Reach Across Meta & Google Platforms
M+
Impressions Delivered Statewide
0 M+
Qualified Leads Generated
0 K+

Increased Site Surveys & Referral Projects​

Business Expansion from Trivandrum to all across Kerala

About the Client

Hello Address is a leading property platform under Malayala Manorama, catering to real estate buyers and sellers across Kerala. The brand connects verified property listings with high-intent audiences through digital channels.

Our Approach

We adopted a high-scale performance marketing strategy, focusing on volume, speed, and consistency. By strengthening internal manpower and systems, we aimed to execute and manage multiple campaigns simultaneously while maintaining lead quality.

Conclusion

Through team coordination, operational scalability, and consistent execution, Hemito successfully delivered a high-volume lead generation campaign. This project demonstrated that with the right manpower, planning, and execution, even complex multi-campaign strategies can drive measurable growth and results

Objective

To generate the maximum possible number of qualified property leads through a high-volume digital advertising strategy, while improving sales momentum across multiple property listings.

Challenges

    • Limited movement in property sales prior to the campaign
      Managing daily budget allocation across multiple properties
      Handling and optimizing a large volume of concurrent campaigns

Execution

Meta Ads (Facebook & Instagram)

Impact

  • The campaign resulted in a strong increase in lead volume, reviving property sales activity and creating steady inbound interest across listings. The aggressive execution strategy enabled the brand to regain momentum in a competitive property market.