Business Expansion from Trivandrum to all across Kerala
About the Client
Mathrubhumi is a leading media and events brand in India, known for delivering high-quality news and educational experiences. The Investwise Financial Expo 2024 is a premier platform for financial education, networking, and investment insights in Trivandrum.
Our Approach
We designed a strategic, multi-channel digital campaign combining storytelling, innovative content, and targeted promotions to move audiences from awareness to action efficiently.
Impact
Massive digital reach with 1.6M+ people reached
Over 2.57M impressions across all platforms
High engagement: 15,600+ social media likes and 1.5M+ video views
Nearly 100,000 footfalls at the event
Registrations exceeded expectations, particularly among younger audiences
Strengthened Mathrubhumi’s reputation as a trusted financial education platform
Conclusion
By combining data-driven strategy, creative storytelling, and multi-platform optimization, we delivered measurable growth and meaningful engagement. The Mathrubhumi Investwise Financial Expo 2024 became a vibrant, content-rich experience that resonated with digital-first audiences while achieving all campaign objectives.
Objective
To build awareness and drive meaningful audience action through a focused digital campaign, while positioning the Mathrubhumi Investwise Financial Expo as a trusted financial education hub.
Challenges
Limited prior digital promotion for the event
Diverse audience segments spanning professionals, students, investors, and families
Need to attract both attendees and exhibitors/sponsors
Geographic focus on Trivandrum while targeting wider digital audiences
Execution
Meta Ads (Facebook & Instagram)
Awareness and engagement campaigns through educational posts and videos
Retargeting high-intent audiences interested in finance and investments
Audience segmentation based on interests, behavior, and demographics